ADWEEK House
PrideNOW presents LGBTQ+ Creator Partnerships: Cody Rigsby's Blueprint for Brand Success 
Wednesday, October 9, 2024, 11:15 AM - 12:00 PM

From Peloton superstar to New York Times bestselling author of "XOXO, Cody and host of the new podcast "Tactful Pettiness", Cody Rigsby's journey is a master class in personal branding. Join Mark Pasetsky, CEO of PR agency Mark Allen & Co and LGBTQ+ consultancy PrideNOW, as he sits down with Cody to explore the evolution of influencer marketing and effective LGBTQ+ partnerships. Drawing from his diverse experiences - including Dancing with the Stars, and building a devoted Peloton community - Rigsby will share valuable insights on creating genuine connections with audiences for blue chip and marquee brands like Lululemon, Adidas, and McDonalds. Join us to learn how brands can successfully connect with LGBTQ+ audiences every day of the year.